No Brainer Studio handled corporate video production for Coca-Cola’s annual MARC (Market Excellence) initiative, working alongside New Moment Agency to plan and shoot the campaign. MARC is a global program built around hands-on market activation and frontline engagement, and Coca-Cola wanted footage that reflected that spirit rather than a conventional, boardroom-style brand film. Our team traveled on location to Sofia, Bulgaria, to film the local Coca-Cola workforce as they left the office and moved into the field, store by store, market by market. Over the course of the shoot, we followed several regional teams across different neighborhoods and store formats, from busy supermarket chains to smaller independent shops, to give the final cut a genuine sense of scale rather than a single, isolated moment.
This project sits firmly in our wheelhouse: employer branding, internal culture pieces, and documentary-style footage of real teams doing real work. For a brand as recognizable as Coca-Cola, working at this scale, this kind of filming has to walk a careful line – it needs the polish clients expect, but also the authenticity that makes frontline employees want to watch it, share it, and see themselves in it.
Every shoot starts with the same question: what does authentic look like for this brand? For Coca-Cola MARC, the answer was clear. Rather than staging interviews or set-piece shots, our crew shadowed frontline teams through an ordinary workday in Sofia – filming handheld, observational-style footage inside real retail environments as employees activated stores, restocked shelves, and built relationships with shop owners and customers.
This on-location approach is central to how we think about corporate video production more broadly. A scripted, studio-shot brand film can look impressive, but it rarely captures the texture of a company’s day-to-day culture. By embedding our crew directly with the Coca-Cola system’s frontline teams, our work was able to show the collaborative energy that internal comms and recruitment videos usually only describe in a voiceover.
This style of filming is most effective when it’s built around people rather than product. For MARC, the people were the product: Coca-Cola’s frontline market teams, whose work rarely gets documented on camera. Our approach treated their daily routine – driving between accounts, setting up displays, talking to retail partners — as the core narrative, with the Coca-Cola brand present but never overstated.
That balance is what makes this kind of corporate video production so useful for a global company. It gives HR and internal communications teams footage that feels honest rather than staged, while still giving marketing a polished asset that reflects well externally. Few brands invest in this level of on-location filming for frontline roles specifically, which is part of what made the project distinctive, and part of why New Moment Agency brought us back for a second year running.
We also paid close attention to sound and pacing during the edit. Rather than layering in a scripted voiceover, we let ambient store noise, real conversations, and natural movement carry the story, then cut the footage to a rhythm that feels closer to a short documentary than a brand reel. That editing choice matters as much as the shoot itself in making the final film feel authentic rather than manufactured. We reviewed multiple cuts with both New Moment Agency and Coca-Cola’s internal stakeholders before landing on a pace that felt energetic without tipping into anything that read as overly promotional.
The finished corporate video production package gives Coca-Cola and New Moment Agency a dual-purpose asset. Internally, it’s used as a culture-building tool that celebrates the frontline teams who rarely get this kind of spotlight, screened at team meetings and shared across the Coca-Cola system’s internal channels. Externally, the same footage doubles as a recruitment piece, giving prospective hires an honest look at what working within the Coca-Cola system actually involves day to day, before they ever set foot in an interview.
It was a privilege to bring our production expertise to one of the world’s most recognizable brands and help document its commitment to market leadership through the people who deliver on it every day, in stores across Sofia and beyond. Projects like this one continue to shape how we approach filming for other clients: less about polish for its own sake, more about finding the real story already happening on the ground. It’s a lesson we now carry into every employer branding project we take on, whatever the industry.
Services: Corporate video production · On-location filming · Employer branding video · Documentary-style editing
Client: Coca-Cola (via New Moment Agency)
Location: Sofia, Bulgaria
Agency partner: New Moment Agency
