The project involved the development and implementation of a comprehensive visual identity for the only contemporary art festival in Bulgaria.

The visual system was designed to create a distinctive and flexible visual language reflecting the experimental nature of contemporary art and the festival’s international scope. Conceived as a dynamic structure, the identity adapts across themes, spaces, and formats while maintaining visual consistency.

The process included contextual research and the development of a typographic system, color palette, and graphic elements, applied across print and digital materials, public spaces, and online platforms, in dialogue with the festival’s existing logo.

The resulting identity strengthens the festival’s presence and supports a recognizable, long-term visual image on both national and international levels.