We had the profound opportunity to collaborate with Unicef on their 2020 benefactor recruitment campaign, creating a series of poignant video promos that touch the heart.

The creative concept centered on a simple, yet powerful question posed to three children: ‘How do you picture an angel?’ Through their innocent and imaginative responses, we illustrated that real-life ‘angels’ are the donors who provide essential care and support to children in need.

Our role involved filming candid interviews and blending them with authentic footage of healthcare professionals and volunteers in action. We utilized vibrant on-screen graphics and a gentle, uplifting soundtrack to mirror the children’s wonder and the hope that Unicef provides.

The resulting videos were used across social media platforms to inspire new monthly donors to join the ‘Benefactor’ program. This project highlights our studio’s ability to handle sensitive subject matter with a focus on emotional storytelling and human connection. It was an honor to contribute to a campaign that directly supports the well-being of children worldwide.

Completed under the banner of United Partners